The Capital Cabal

presents

CMS Outlook: Case Studies in Evolving Web Content Management Platforms

March 30th, 2011

Washington, D.C.

This seminar explores the state of the tool sets, trends, commentary and predictions for how the content management sector is evolving.  The session will include real-world case studies from marketing leaders and publishers, discussing the results of evolving their web CMS into development platforms. Topics include:

• Inter-connectivity with cloud-based applications
• Integration with existing applications
• Creation of new applications and web sites

Come learn about the procedures, protocols, tips and tricks that will enable your team to rapidly and easily deploy feature-rich and cloud interconnected web sites. Also hear real-world examples of positive returns on investment and lower total cost of ownership through the deployment of an integrated platform.

Panelists and issues discussed include:
Tony White, CEO of Ars Logica
Tony founded Boston-based Ars Logica to provide vendor neutral analysis of a variety of enterprise level applications.  His customers include Ford Motor Company, State of California, Qantas Airways and Siemens.
Tony's session will focus on solutions to the challenges faced by today’s online marketing organizations by showcasing the current state of CMS feature-functionality.  Considerations will include:

• Marketing requirements affecting the purchase decision for or against a single CMS platform vs. multiple point solutions
• Product usability for non-technical users
• Speed of executing marketing campaigns
• Examples of technological and business-process factors influencing project success or failure

Tony will explore key evaluation criteria for two fundamentally different product types: (1) functionally rich, complex, customizable platforms , and (2) more limited, easier-to-use, configurable applications . Attendees will leave with an understanding the pros and cons of each, as well as a strategy for communicating their specific CMS business requirements to IT.

Mark Pilipczuk, VP, Marketing & Customer Services at Neustar, Inc.
Mark will   present a case study where the use of a content management system as a platform helped Neustar achieve a variety of business objectives.  He'll explain how the solution was approached, what was involved technically, who was involved in development, how people/process/and technology interacted in the solution, how long it took, and the results.

Meg Walsh, Director of eCommerce Product Development at Marriott.com
Three years ago, Marriott.com’s content management practice was driven by technology, not business strategy. Learn how the team redefined its role and transformed the way content is created, managed, and published. Get a sneak peak at what is next for this evolving discipline that supports the ninth largest eCommerce site.

This session is sure to be an informative eye-opener, as our presenters are pushing the envelope and you'll be the wiser for it!

We thank our Platinum Sponsor eZ Systems  for helping to make this event possible.

We thank the following firms for their support of our event:

A global WCMS leader, eZ Systems was founded in 1999 and has 10 offices worldwide. eZ's flagship product, eZ Publish, allows any user to create any type of content and publish it anywhere. Clients include Clear Channel Radio, LexisNexis, Conde Nast, the Financial Times and the Louvre Museum. To learn more, visit www.ez.no .

Pivotal  specializes in implementing web strategies designed to help our clients expand brand awareness and increase customer engagement. We do this by providing solutions that marry smart strategies with the right technology. Our understanding of the web is built upon years of experience dealing with web sites that attract millions of unique visitors, and our technologists are experts in their fields.