Capital Cabal Network

Roundtable Discussion and Luncheon: What's Working NOW in Email Marketing Due to Popular Demand, a New Session has been Added for September 26, 2008!

ONLINE PRE-REGISTRATION FOR THIS EVENT IS NOW CLOSED - PLEASE CALL 202-236-0344 IF YOU ARE INTERESTED IN ATTENDING

Who:	The Capital Cabal presents Email Expert Jeanne Jennings
What:	What's Working NOW in Email Marketing
When:	Friday, September 26th, 2008 11:30AM Registration and Reception 12:00PM Luncheon Begins 12:15PM Program Begins 2:00PM Conclusion
Where:	The City Club at Franklin Square 1300 I Street NW Lobby Level Washington, D.C. 20005 Directions - Parking - Metro
Price:	$65.00 in advance, $80.00 at the door if available. Space is limited to 36 attendees.
Sponsor:	ExactTarget, Inc.
Join:	The Capital Cabal Mailing List

Our first Capital Cabal luncheon roundtable discussion on July 31st, 2008 sold out quickly and was a big hit! Consequently, we are doing it all again on September 26th, please make plans to join us! Interesting and intriguing Web 2.0 developments notwithstanding, email is still the "killer app", and as such we are once again glad to present D.C.'s own email marketing expert Jeanne Jennings as she discusses best practices and case studies.

Looking for new ideas to take your email marketing to the next level? You won't be disappointed if you attend this presentation! Get a look at real-life examples of how a wide variety of organizations are making their email marketing efforts more effective and more profitable by:

Improving email list growth
Delivering more emails to the inbox
Garnering higher open rates
Improving click-through rates
Increasing conversion rates
Generating more leads and/or sales

You'll gain practical tips you can take back, test and implement with your own email program. Learn how Jeanne has helped clients generate:

A 300% increase in monthly email list growth, thanks to inexpensive but effective optimization of the online sign-up process;
A 220% increase in leads generated, driven by making the most of email snippet and preview pane content;
A 75% increase in online orders, the result of incorporating standards and best practices into existing email creative

Jeanne will share quantitative results as well as the strategic, tactical and creative changes that made them possible.

Jeanne S. Jennings is a sought-after consultant, author and speaker on effective email marketing strategy and tactics. Her direct response focus produces results for her clients, which include Hasbro, Mayo Clinic, Verizon and Weight Watchers International, among others. Jeanne has been working in the online realm for nearly 20 years, beginning with CompuServe in the late 1980s; learn more at www.JeanneJennings.com.

This event is supported by ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget's software powers permission-based email communications for thousands of organizations including local customers such as: USAToday, US Chamber of Commerce, CarMax, Blackboard, Genworth Financial, and US News & World Report. Email our local representative Jeff Renaud for more information, or call 301-801-7092.

We hope that you can join us for this lively, intimate and informative session.
The event is sure to sell out, so be sure to register today.
Online preregistration for this is now available. Tickets are $65.00 in advance at $80.00 at the door, if available. Please call 202-236-0344 with questions or comments.