The Capital Cabal

presents

Millennials Overview: Gadgets, Politics and Future Online Behavior

July 13th, 2011

7:30AM - 10:45AM

Washington, D.C.

Presented by eZ Systems

The Millennial Generation, also known as Generation Y, describes the demographic cohort having birth dates ranging somewhere from the mid-1970s to the early part of the Millenium.   Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies.

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Lee Rainie , Director of the Pew Internet and American Life Project , joins us again to present a compendium of recent data that focuses on key behavioral statistics of this dynamic and important generation. Areas covered include:

  • Future online behavior and technology adoption trends
  • Trends in social media participation and reputation management
  • Trends in “gadget” ownership, wireless or otherwise
  • Voting behavior data from the November 2010 elections, and insights into future voting trends
  • New data on how Millennials use the Internet in civic and social groups

Attendees to this event will receive critical, independent and non-partisan data regarding these future creators and consumers of information.

Once again we have assembled a “Pundit Panel” of area experts to provide commentary and opinion on what the data might represent, including: 

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Rob Pegoraro , Consumer Technology Expert
From 1999 to 2011 Rob wrote about the Internet, telecom services, software, smartphones, gadgets and other things that beep for the Washington Post’s Business section.  Rob experiences and writes about computers and gadgets with a non-trivial degree of annoyance at how badly they can perform, punctuated by delight when the thing works as advertised. Or, less often, exceeds his expectations.

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Leslie Bradshaw , President & COO, JESS3
Leslie is best known for cultivating a culture of execution and exuberance at creative agency JESS3 . Named one of the top five female executives  in the technology industry by Fast Company, Leslie has been described as the “operational energy” behind JESS3’s explosive growth and international success. Leveraging her background in economics, anthropology and gender as a Phi Beta Kappa graduate of the University of Chicago, Leslie is a strategist in her own right and has consulted on corporate social strategies for top brands including Nike, Intel, C-SPAN, Marriott, Google, SnagFilms and Pfizer.

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Matt Goddard, CEO of R2integrated
As CEO of R2i, Matt Goddard brings deep understanding of social network theory and digital marketing platforms to R2i's clients and partners. His visionary thinking about brands & the engagement strategies that activate “communities of interest” has attracted a national clientele, including Black & Decker, Microsoft and Forbes. Matt's energy & passion for rallying brands to become digital publishers has made him a sought after speaker who regularly contributes to academic & business forums on the future of marketing communications in a peer to peer world.

This session is sure to be an informative eye-opener, as our presenters are pushing the envelope and you'll be the wiser for it!

We thank our Platinum Sponsor eZ Systems  for helping to make this event possible.

Who: Lee Rainie, Director of The Pew Internt & American Life Project
Rob Pegoraro , Consumer Technology Expert
Leslie Bradshaw, President & COO of JESS3
Matt Goddard, CEO, R2integrated
What: Millenials Overview: Gadgets, Politics and Future Online Behavior
When: Wednesday, July 13, 2011
7:30AM - Registration and networking
8:30AM - Presentation, full plated breakfast served
10:45AM - Event concludes
Where: The City Club of Washington
Columbia Square Building
555 Thirteenth Street NW
Washington, D.C. 20004
Sponsors: eZ Systems  - Platinum
Pivotal-IT  - Gold
Design for Context  - Gold
Silverpop  - Gold
Fee: $55 in advance
$75 at the door (if available)

...and don't forget to follow our Page  on Facebook!

We thank the following firms for their support of our event:

A global WCMS leader, eZ Systems was founded in 1999 and has 10 offices worldwide. eZ's flagship product, eZ Publish, allows any user to create any type of content and publish it anywhere. Clients include Clear Channel Radio, LexisNexis, Conde Nast, the Financial Times and the Louvre Museum. To learn more, visit www.ez.no .

Pivotal  specializes in implementing web strategies designed to help our clients expand brand awareness and increase customer engagement. We do this by providing solutions that marry smart strategies with the right technology. Our understanding of the web is built upon years of experience dealing with web sites that attract millions of unique visitors, and our technologists are experts in their fields.

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Design for Context  specializes in making web applications, software, and web sites easy to use and understand. We have particular strengths in sophisticated interactive application design, search strategy, and information-rich sites driven by semantic web technologies. Our highly experienced team supports a wide range of commercial and government clients, helping you understand your users better and crafting elegant, effective designs to meet their needs.

Silverpop  is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Visit us at silverpop.com .